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Svenskt tenn

Very conservative and hip

Svenskt Tenn is the most prominent interior decoration firm in Sweden, found at the same address in Stockholm since 1927. When the store was recently renovated and enlarged the need for a new in-store communication platform was identified and Planeta Design was given the task.

Svenskt Tenn, like all fine brands of the old world, must evolve with time. Still, the impressive legacy of the founder Estrid Ericsson must continuously be remembered and kept alive. There is a certain responsibility that comes with heritage. All this must be taken into consideration when working with Svenskt Tenn. We love that kind of challenge.

Our communication platform had to pay homage to tradition and appear up to date at the same time. Together, we designed a new look of product- and in-store communication. In addition, we gave a new look to folders, invitations, front window displays, signage, and advertising.

Our projects for Svenskt Tenn continues as new exciting campaigns and events are being planned. We are proud to work alongside a cornerstone of Swedish design history.

Svenskt Tenn has been inspirational and creative for almost a hundred years. There is no reason for them not to continue for another century or so.