SOS Barnbyar is a non-profit help organization specialized in giving support to children in need worldwide. They help families to escape poverty and run children villages in more than 130 countries. As a way of injecting some innovative thinking to the field of collecting funds for aid purposes, SOS Barnbyar initiated a collaboration with Rodebjer, an international fashion brand founded in 1999 by Carin Rodebjer.
As part of the "Strong Families" program, Planeta Design was invited to create the identity and packaging design for a set of two t-shirts - one for mother and one for child - as the first step in an ambitious merchandise program.
Given the nature of the campaign, great design had to be matched with high environmental concerns and trade ethics. In addition, the tone of voice had to be down to earth - no flashy stuff. The "aid package" was launched on the gala night hosted by Mama magazine in November 2011.
What a great project to be part of! SOS Barnbyar, Rodebjer and Planeta Design all came together to create something that would carry this important message. This was the first initiative in a new merchandise concept for SOS Barnbyar.