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PGA of Sweden National
PGA of Sweden National is a premium golf course with an international standard situated in the south of Sweden. It is designed by the legendary, American course architect Kyle Phillips and is run by the former golf professional Ove Sellberg.
Challenge: To become the best full golf experience in Sweden, in all channels and details.
Insight: First of all, it was fascinating to see that the golf world is not taken care of and that there is great potential in building a strong brand both internationally and nationally. By developing the right premium materials with images that will inspire the golfer, facilitate their planning for playing and by developing desirable merchandise we managed to acquire a clever premium profile during the recession.
Result: PGA of Sweden National has reached a lot of attention in media and is now ranked number 16 in Europé, since its launch in 2009.
