Penclic

Penclic came to Planeta Design this spring with an exciting branding case, as the company aims for the next level. Penclic is a Swedish, entrepreneur driven company that offers an ergonomic alternative to the old and conventional computer mouse. With a new and improved design, the second generation Penclic mice D2 and R2, are now entering the market.

Our assignment was to re-brand the company and make a new graphic profile, which includes everything from logotype, colours and website, to packaging design, business cards and advertising.  

One of the challenges we faced was to separate the product from its competitors in store, and make the purchase of a computer mouse to a fun experience.

The result, of which we are very proud, is a new packaging design and a unique positioning in the segment of ergonomic computer mice.

Our collaboration will continue and we will keep you posted!

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