Mengus

Mengus is a private equity firm that specializes in identifying and unlocking hidden potential in commercial real estate. The team is unconventional and bold yet still professional. Planeta Design have accounted for their new identity.

Challenge: To access the leaders, not the followers. To communicate towards the heavier players with an idiom that differs from the typical financial manager.

Insight: Through the new brand platform The Mengus Team distinguish themselves as the experts they really are and differentiates them from the masses. 

Result: The new identity expresses the company's character and soul.

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