Lindex

As one of northern Europe's largest fashion retail chains with over 350 store locations. Planeta Design was invited by BAS Brand Identity to collaborate with them in developing a solid and clear core communication platform for Lindex retail, and from that foundation develop and create basic store communication for Lindex.

Our challenge was to help evolve the brand and give it a fresh, up to date look with a higher sense of fashion. Together with Lena McEvenue and Marie Wollbeck at BAS, Planeta Design set out to help Lindex gain market share and strengthen its position as a fashion retailer.

Planeta Design took on the challenge starting with a new typographic expression together with an image collage with beautiful photography by Pelle Bergström. New design strategies for retail signage, navigation, price communication, instore graphics, and hangtags were also created and the final result is a new kind of basic store communication that will launch in spring 2008.

Our ability to collaborate and work closely together with talented people - such as project leader Lena Wall at Lindex and the creative people at BAS Brand Identity - resulted in a new, inspiring look of retail communication that we are really proud of.

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