Hema

HEMA is one of The Netherlands most well-known brands and lives in the heart of every Dutch. For the uninitiated one can say that HEMA is a mix between Marks and Spencer and IKEA. They offer everything from a hammer to a pair of jeans as well as sports gear to a garden chair, all under the same roof. Planeta has been given the task, as the first non-Dutch design agency, to redesign their packaging in various ranges.

Challenge: To communicate the brand as low price yet with high quality on the international market. And to take an already established brand into the international market with out interfering with their high recognition on the national market. Also to make the products speak for themselves since there are no sales persons on the floor or changing cabinets in the stores.

Insight: A more evident communication is needed to transfer something that is obvious in The Netherlands but unheard of on other markets.

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