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Guecco
Guecco was one of Sandra's first assignments at Steiner&Co., a brand consulting firm in Hong Kong. Guecco, a merger between a Chinese and a Singaporean bank, needed a symbol and traditionally in China that meant a graphic solution including a drawing of a dragon. Having no knowledge or skills of drawing dragons in the proper Chinese matter, Sandra set out to explore other Chinese symbols representing good fortune.
The result, a hand drawn, graphical interpretation of a Chinese gold ingot, was an instant success and the logo received the highest approval from a Feng Shui Master, and the new corporate identity helped improve the companies image to such an extent that it resulted in an acquisition of Guecco by another bank.
