Arlanda Shopping (ASDC) runs the commercial side of the Stockholm Arlanda airport including stores, cafeterias, bars as well as banks and exchange services.
Airports are busy places. Airports at Christmas even more so. But that doesn't mean they can't be warm and friendly at the same time. That was the goal for Arlanda's Christmas campaign.
We wanted to create a feeling of Swedish heritage without falling into stereotypes. In Klaus Haapaniemi's illustrations we found the perfect mood. From banners, adders, bags, and in store material to airport shuttles - the popular illustrations were seen in and around Arlanda airport bringing it all together.