About Planeta Design

Planeta Design is a full-service creative agency. We're based in Sweden but have an international perspective and client roster. We're small enough to give you and your brand full attention, yet we have the contacts, experience and knowledge to rival much larger agencies. We are specialized in creating high-end packaging and developing brand identity strategies. We do everything it takes to make your brand or product a success, from working with branding and original concepts to implementation product design, web design, product development and promotion, packaging and retail communication.

THE TEAM

Sandra Planeta
Sandra brings enthusiasm, professionalism and attention to detail to every project she's involved in. Her profession is her passion and she will surprise and delight you with her sophisticated solutions. She thrives when faced with a tricky design or packaging challenge. One of Sandra's talents is her ability to see a product's true potential and creating strategies to maximise brand success.

When working with Sandra, be prepared to meet someone who is much more than her Graphic/Packaging Designer title lets on. She is dedicated to the entire production and design process and is meticulous when it comes to the final execution of an idea. She's not content until every little detail is perfect.

Sandra has worked with major brands such The Body Shop Intl, KIMIA, Brio and Shanghai Tang. Her years in Hong Kong, New York and London have provided her with massive experience, much needed when creating successful new concepts, brand identities, strategies and packaging solutions for an international market.

Els Berkers
Some people settle for less, while others keep working until the end result is immaculate. You'll find Els in the latter category. For many years, she worked in Holland with international luxury brands as a sales and marketing manager for a label and packaging printer. She loves working with complex packaging projects involving interesting design, production and logistical challenges.

Her ability to inspire and motivate clients, manufacturers and co-workers has resulted in many successful labels and packaging. Just ask Swedish Match, Yves Saint Laurent or Heinz or any of the other major brands who've all benefited from Els professionalism.

Els loves beautiful things and has created an extensive network of contacts sure to deliver perfect results. If your aim is to create a product that is irresistible to all your senses, bring Els along on your journey. She'll get you there.

Feel free to drop Els a line (or give her a call) in English, French, Spanish, German, Dutch or Swedish. She'll reply in the language of your choice.

Janina Johansson

The new team member Janina has a background in marketing and fashion. She graduated from the University of Stockholm with a master´s degree in Business Administration with specialization in brand management and fashion marketing.

Before Janina joined Planeta Design she was a PR consultant at a lifestyle profiled communications agency. There she worked closely with exciting brands such as Hotel Skeppsholmen, Marc O Polo, c / o Stockholms stadsteater and Happy Socks.

One of Janina´s greatest interest has always been design in general and fashion in particular. Thanks to her own experiences in designing and sewing clothes, Janina has a good sense of design, color and material and appreciates good craftsmanship.

Janina strongly believes in creating longterm relationships, where the collaboration should be both fun and rewarding for both parties. What really makes Janina tick is to land a project where the goal is always to surpass both her own and the clients' needs!

Janina is always interested of meeting new interesting people and hear about exciting projects, so don´t hesitate to give her a call!

 

Magnus Linehag

More than a decade ago Magnus dropped his engineering studies at Lunds Technical University, re-educated himself and took his MA degree in graphic design at Konstfack in Stockholm. Magnus has a great love for the intuitive and the imaginative  parts of the creative process that often brings something unexpected to the result. This passion goes hand in hand with experienced strategic thinking and structured working methods. He has had long term relations with, and many important commissions from, major brands such as The Body Shop and H&M.

Magnus has a kind and humble approach and strongly believes in listening. However, he always brings his opinion forth and likes thrashing over a problem again and again with his fellow collegues and the customer until the best result is achieved. He believes that cooperation and discussion is vital parts of the design process.

Gabriella Carlsson

Gabriella graduated from Forsbergs Skola in May 2009, studying Graphic design & Advertising. With a passion for packaging design and strong design concepts she landed here at Planeta Design in June 2009. Aside from graphic design she loves all kind of craftsmanship and is a devoted silversmith, from that she's developed a great understanding for details. She's got great interest, dedication and appreciation for every step of the design process.


Before settling for the wonderful world of graphic design, Gabriella has worked as both head of reception and account manager at some of Sweden's greatest advertising agencies. A work experience that makes her well-organized and exceptional with client relations.


CLIENTS WE WORKED WITH:

ABC Television, The Body Shop Intl, BRIO, Colette Malouf, Comedy Central, Electrolux, Elton John Aids Foundation, HEMA, Hongkong Land, Independent Film Channel, Jackie Maison, Kimia, Lindex, Metropolitan Design Group, Minomin, Motorola, MTV, Nickelodeon, Nokia, Oprah Winfrey Productions, PGA of Sweden National, Quaker Oriflame, Random House, Ro, Saga Furs, Scott Rudin Productions, Shanghai Tang, Soapnet, Sophie Gyllenhammar Matsson, Swedish Match Tony Awards, Us Magazine, VH1, Tony Awards, Viking Line, Sara Lee-Douwe Egberts, Royal Agio Cigars, Bavaria Beer, Heinz, Bols Distilleries, De Kuyper, Veuve Clicquot, Kneipp, Ahold Coffee Company, Albert Heijn, Heineken Breweries, Champagne Mumm, Gallaher, Elizabeth Shaw, Imperial Tobacco, Dannemann, Peterson of Dublin, Swedish Match, Mylène, Susan Molyneux, Wintermans Cigars, Lindt, United Biscuits - Verkade, Sappi, Caluwé Chocolates, Altadis and Yves Saint Laurent.

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