Looking at how goods are marketed and sold today, we're struck by two simple observations: 1) Advertising tends to ignore the product. 2) Design tends to ignore communication. The result is a missing link between brand identity and the product line. Our role is to bridge that gap, to fuel higher sales. Convinced that the product is the most vital form of communication, we pay fanatical attention to how it's packaged, labelled, displayed, handled, wrapped and bagged. We believe that all products carry untapped potential to communicate directly and intuitively. Taken a step further, we believe that physical objects can outperform most media in creating long-term emotional connections with people.
We call it Product Communication.
At Planeta Design we have extensive experience in creating packaging solutions for a wide range of top international brands. Whether handling a complete corporate image strategy or a shopping bag design, no job is too small or large. Whatever the project, our aim is always to help you sell more! Creating effective design systems for complicated sub-brand hierarchies, multi-level product ranges etc. is an area where clients tell us we excel.
We collaborate closely with our clients and their other agencies to get the best solution and work flow. Consideration for budget limitations and unexpected solutions are always part of the process. We know where to draw the line, but we're neither rigid nor precious; our priority is to dovetail our methods with yours. At the end of the day, it needs to work for you.
What we can do for you
BRAND DEVELOPMENT - We can create and launch a new brand or e volve and refresh an existing one. We work with you to find and define your company’s soul. Then we identify ways to express it, direct it and develop it into a platform that can be as strict or as flexible as you need it to be.
BRAND IMPLEMENTATION - Most brands already have a set platform but need attention. They need to be taken care of in order to stay interesting. By working with your brand, implementing it in different projects and channels, we can help keep it fresh. Whether that means creating a campaign identity, an invitation, in-store communication, a new website, a catalogue or just assisting in your “day-to-day” marketing stuff - no project is too small or too large.
PACKAGING DESIGN & SYSTEM - Packaging systems create a strong emotional response. Good packaging reaches out and grabs the consumer’s attention. Great packaging is as smart and appealing as the product inside. That’s our goal – to make packaging that communicates with the consumer, adding value to your product and helping it sell even more.
Let us know how we can help you!