Looking at how goods are marketed and sold today,  we're struck by two simple observations: 1) Advertising tends to ignore the product. 2) Design tends to ignore communication. The result is a missing link between brand identity and the product line. Our role is to bridge that gap, to fuel higher sales. Convinced that the product is the most vital form of communication, we pay fanatical attention to how it's packaged, labelled, displayed, handled, wrapped and bagged. We believe that all products carry untapped potential to communicate directly and intuitively. Taken a step further, we believe that physical objects can outperform most media in creating long-term emotional connections with people.

We call it Product Communication.

At Planeta Design we have extensive experience in creating packaging solutions for a wide range of top international brands. Whether handling a complete corporate image strategy or a shopping bag design, no job is too small or large. Whatever the project, our aim is always to help you sell more! Creating effective design systems for complicated sub-brand hierarchies, multi-level product ranges etc. is an area where clients tell us we excel.

Our Capabilities

We collaborate closely with our clients and their other agencies to get the best solution and work flow. Consideration for budget limitations and unexpected solutions are always part of the process. We know where to draw the line, but we're neither rigid nor precious; our priority is to dovetail our methods with yours. At the end of the day, it needs to work for you.

Here's a list of the most common disciplines we work with:

• Brand Strategy
• Brand Identity
• Corporate Identity
• Packaging Design
• Retail / signage / in-store communication
• Print
• Digital / Website Design
• Trade Marketing

1)  Spinning the globe (first glance).

You want to take your brand somewhere. Where do you want to go?

2)  Studying the map (strategy)

Are we travelling the world or just around the block? Are we on a tight schedule? Do we hitchhike or travel in style to reach our final destination? Either way, we want to help you.

3)  Choose your route (creative concept)

We've talked about our destination and the means of getting there. Now, it's time to look at how we want to appear. It's about defining our brand identity, shaping it, and making it come alive.

4) pick your final destination (design concept)

We know where we are heading. Good. And we have a pretty good idea of what to expect upon arrival. But there are many shades of green and endless ways to look "confident", "inviting" or "innovative"...

5)  Packing (design development)

It's time to bring it all together. Studying the terrain, we've picked the routes leading to our final destination. Now we make sure that every detail fits perfectly into our grand vision.

6)  Collecting points (sourcing)

Work with the best. We know them, and it pays to be loyal.

7)  Checking in (production management and artwork)

Managing a multi-supplier environment can be tricky. Leave it to us. It's like having your bags checked all the way through to your final destination, leaving you relaxing in the lounge.

8)  Take off (production)

This is more than pressing a button. No matter how rigorous your planning and extensive your experience is, a successful implementation comes from paying attention to detail throughout the whole production process.