Looking at how goods are marketed and sold today, we're struck by two simple observations: 1) Advertising tends to ignore the product. 2) Design tends to ignore communication. The result is a missing link between brand identity and the product line. Our role is to bridge that gap, to fuel higher sales. Convinced that the product is the most vital form of communication, we pay fanatical attention to how it's packaged, labelled, displayed, handled, wrapped and bagged. We believe that all products carry untapped potential to communicate directly and intuitively. Taken a step further, we believe that physical objects can outperform most media in creating long-term emotional connections with people.
We call it Product Communication.
At Planeta Design we have extensive experience in creating packaging solutions for a wide range of top international brands. Whether handling a complete corporate image strategy or a shopping bag design, no job is too small or large. Whatever the project, our aim is always to help you sell more! Creating effective design systems for complicated sub-brand hierarchies, multi-level product ranges etc. is an area where clients tell us we excel.
We collaborate closely with our clients and their other agencies to get the best solution and work flow. Consideration for budget limitations and unexpected solutions are always part of the process. We know where to draw the line, but we're neither rigid nor precious; our priority is to dovetail our methods with yours. At the end of the day, it needs to work for you.
Here's a list of the most common disciplines we work with:
- Brand Strategy
- Brand Identity
- Corporate Identity
- Packaging Design
- Retail / signage / in-store communication
- Digital / Website Design
- Trade Marketing